CMO Strategies: Mapping display trends across site and newsletter advertising...
Keeping the complexities of marketing channels in mind, Modern Retail+ Research has analyzed strategies and challenges across leading marketing channels — like retail media and social media — to...
View ArticleResearch Briefing: Amazon courts non-Amazon selling brands with display ads —...
Welcome to the Modern Retail+ Research Briefing, your weekly curation of retail, technology and marketing research insights. Modern Retail+ members have full access to the research below. In this...
View ArticleCMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet...
Keeping the complexities of marketing channels in mind, Modern Retail+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media —...
View ArticleResearch Briefing: Roku works to attract more DTC brands, as ad-supported...
Welcome to the Modern Retail+ Research Briefing, your weekly curation of retail, technology and marketing research insights. Modern Retail+ members have full access to the research below. In this...
View ArticleResearch Briefing: Brands, influencers dive into YouTube Shorts, as platforms...
Welcome to the Modern Retail+ Research Briefing, your weekly curation of retail, technology and marketing research insights. Modern Retail+ members have full access to the research below. In this...
View ArticleCMO Strategies: Beyond Amazon, the strengths of the top retail media networks...
Keeping the complexities of marketing channels in mind, Modern Retail+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media —...
View ArticleResearch Briefing: Unpacking marketers’ top holiday marketing and commerce...
In this edition of the weekly research briefing, we share newly released data from Modern Retail+ Research that focuses on the top marketing strategies and sales channels retailers and brands are...
View ArticleResearch Briefing: Macy’s rejects takeover bid as it builds its e-commerce...
In this edition of the weekly research briefing, we examine how Macy’s e-commerce capabilities stack up as the company announces store closures and rejects a nearly $6 billion takeover offer, as seen...
View ArticleResearch Briefing: Target considers paid membership as retailers move past...
In this edition of the weekly research briefing, we examine how Target is considering adding a paid membership program similar to Amazon Prime or Walmart Plus, as seen in data from the newly released...
View ArticleResearch Briefing: Poppi runs its first Super Bowl ad as CPG startups expand...
In this edition of the weekly research briefing, we examine how prebiotic soda brand Poppi ran its first Super Bowl ad amid increasing efforts by startups to expand distribution strategies, as seen in...
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